After a decade in the content creation game, I'm pulling back the curtain on what really works and what doesn't. From surviving countless algorithm changes to building genuine connections that drive business growth, I share 10 honest lessons learned from creating content since Instagram was just fancy filters.

I break down why algorithms don't build businesses (people do), how perfectionism kills progress, and why authenticity isn't just a buzzword. If you're tired of burning out trying to follow everyone else's rules, this episode is your permission slip to do content differently.

Is social media giving you Black Mirror vibes lately? In this episode, I'm breaking down the major shifts happening in social media and content creation in 2025. Drawing from my decade of experience in content marketing, I explore why everyone's feeling fatigued, what "late-stage social media" means for your business, and why being just a "creator" isn't enough anymore. You'll discover why this seemingly scary shift might actually be the biggest opportunity for small business owners who want to build genuine connections online.

In this raw and honest episode, I pull back the curtain on why I made the difficult decision to step back from TikTok after building a following of nearly 200,000. As someone who once considered TikTok their favorite platform, this wasn't an easy choice – but it was necessary. I dive into the platform's shift toward TikTok Shop, the reality of stagnant growth, and the challenges of being a business educator in a lifestyle-focused space.

Every creator gets bombarded with brand deal requests, and every small business owner gets approached with a brand deal at one point or another, but no one's talking about what really goes on behind the scenes. In this episode, I'm spilling all the tea about my experience with brand partnerships - from my minimum rates to the deals I've turned down. I start by sharing my unique approach to brand deals and why I'm incredibly selective about partnerships. Unlike many creators, I only work with brands I actually use in my business, with a strong focus on SaaS (Software as a Service) companies. This selective approach means leaving money on the table, but it's worth it to maintain trust with my audience. I explain why I never work for "exposure" anymore and how I structure deals to ensure both the brand and my audience get value.

Are you constantly stressing about creating new content every day? You're not alone. Many small business owners feel trapped in the endless cycle of content creation, but here's the truth: you don't need more content ideas – you need to work smarter with what you already have.

In this episode, I challenge the common belief that you need 30 fresh content ideas every month. The reality is that your audience only sees about 10% of what you post, so why stress about creating something new every day? Instead, let's focus on refining your message and making it work harder for you.

I share my personal content repurposing process, starting with YouTube videos as hero content, and how I break it down into multiple formats. Whether you're posting on one platform or many, you'll learn practical strategies to stretch your content further without burning out.

Remember: Content creation doesn't have to be a heavy burden. It's about being strategic and intentional with your message, respecting your time and energy as a small business owner.

Content creation is essential for any business and offers an easy, cost-effective way to market. For newcomers, using templates can simplify the start. For more seasoned creators, diversifying content and platforms is key. For those 3-5 years in, establishing a content system can position you as a thought leader and expand your brand's reach. If you want to learn more about which one is for you… let’s get into it!

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless scrolling into intentional research, mine your existing content for fresh ideas, and find inspiration in unexpected places. Whether you're a seasoned creator or just starting out, these practical tips will help you maintain consistency without burning out. I'll show you how to repurpose your best work, tap into your expertise, and break free from your industry bubble to find fresh inspiration.

I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how I got it done! In this episode you will learn about content batching strategies, from planning YouTube videos to repurposing for short-form content. You will also get to explore efficient content production workflows, including tips for entrepreneurs and those with ADHD. I also walk you through how to transform one YouTube video into 50 pieces of content across platforms.

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing. You'll learn why each piece matters and how they work together to boost your online presence. I share tips on choosing the right platforms, creating content that resonates, and building an email list that converts. Whether you're just starting out or looking to level up your marketing game, this episode is packed with actionable advice to help your business thrive.

Ever wondered how often you should post on social media to market your business? In this episode, I dive into the age-old question of posting frequency and consistency. I break down the difference between these two often-confused terms and explain why they're both crucial for your social media strategy.

I share my expert opinion on how often you should be posting and why it matters for your business growth. We'll explore practical tips for creating daily content without burning out, including batching, quick post practices, and using scheduling tools.

I also discuss why showing up every day is important for gathering meaningful data to improve your strategy. Whether you're a stay-at-home mom starting a VA business or an established web designer, I offer tailored examples of how to maintain a consistent online presence.

By the end of this episode, you'll have a clear understanding of how to approach your social media marketing strategy and the confidence to show up consistently for your audience.

In this eye-opening episode, I chat with Kinsey from Authentic AI for Entrepreneurs about leveraging AI tools in business without sacrificing authenticity. We dive into how AI can save entrepreneurs up to 70 hours a month, discuss strategies for maintaining brand voice while using AI, and explore the importance of women embracing these technologies. Kinsey shares insights on overcoming creative roadblocks with AI, finding the right balance between efficiency and quality, and practical tips for getting started with AI in your business. This episode is a must-listen for any entrepreneur looking to work smarter, not harder, in the digital age.

Ever feel like you're drowning in content creation for your small business? You're not alone, and it's time to change your perspective.

Content creation can be a daunting task, especially for small business owners trying to juggle multiple responsibilities. As a content strategist with over a decade of experience, I've learned some hard truths that can transform your approach to content creation. In this episode, I share five key mindset shifts that will help you overcome overwhelm, save time, and market your business more effectively.

This episode dives deep into the world of content creation for small businesses. We explore why you shouldn't worry about reusing content, how to approach social media as a game of experimentation, and why perfectionism is holding you back. I also discuss the importance of using tools to streamline your process and explain why platform changes aren't personal - it's just increased competition. These insights will help you create content more efficiently and confidently, allowing you to focus on growing your business.

Is your small business marketing leaving you feeling drained and defeated? You're not alone. In this eye-opening episode, I'm tackling the all-too-common cycle of marketing burnout and sharing a game-changing 12-week strategy to revitalize your efforts.

Marketing your business doesn't have to feel like a never-ending chore. I've got a plan to help you break free from the burnout cycle and start seeing real results. Over the next 12 weeks, we'll focus on three key areas that will move the needle for your business: targeted and strategic sales campaigns, expanding your reach on new platforms, revamping your email marketing

Ever feel like you're drowning in content creation? You're not alone. But what if you could double your output without doubling your effort? In today's fast-paced digital world, content is king. But creating fresh, engaging content for multiple platforms can feel like a never-ending treadmill. This podcast episode dives into two game-changing strategies that can help you work smarter, not harder: content distribution and content repurposing.

Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.

In this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.

Feeling overwhelmed by social media content creation? You’re not alone! In this episode, I share my insider tips on organizing your content creation process from start to finish. Learn how to build an efficient tech stack, develop a smooth content workflow, and use scheduling tools to save time and maintain consistency. Whether you’re a small business owner or a seasoned marketer, this episode will transform how you approach content creation.

In this episode, I’ll show you how to transform one piece of content into 50 pieces every week! Discover my step-by-step process, from creating a hero piece of content to repurposing it across various platforms. Learn about the tools and strategies that make this possible and how you can apply them to your own content creation workflow. Whether you’re a beginner or an experienced marketer, these tips will help you create more content with less effort. Tune in to start maximizing your content today!

In this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.