LISTEN TO THE PODCAST

LISTEN TO THE PODCAST

Want to know what happens when a retired social media agency owner, Type-A, Virgo, turns into a content strategist for small business owners... she helps you tame the content chaos of course!

Amber Romero Amber Romero

EP. 029 | 5 Ways to Get Out of a Content Creation Rut

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless scrolling into intentional research, mine your existing content for fresh ideas, and find inspiration in unexpected places. Whether you're a seasoned creator or just starting out, these practical tips will help you maintain consistency without burning out. I'll show you how to repurpose your best work, tap into your expertise, and break free from your industry bubble to find fresh inspiration.

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Amber Romero Amber Romero

EP. 028 | How I Batched My Short Form Videos for a MONTH in ONE Day

I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how I got it done! In this episode you will learn about content batching strategies, from planning YouTube videos to repurposing for short-form content. You will also get to explore efficient content production workflows, including tips for entrepreneurs and those with ADHD. I also walk you through how to transform one YouTube video into 50 pieces of content across platforms.

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Amber Romero Amber Romero

EP. 027 |The "Holy Trinity" of Content Marketing for Your Small Business

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing. You'll learn why each piece matters and how they work together to boost your online presence. I share tips on choosing the right platforms, creating content that resonates, and building an email list that converts. Whether you're just starting out or looking to level up your marketing game, this episode is packed with actionable advice to help your business thrive.

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Amber Romero Amber Romero

EP. 026 | THIS is the reason why I think you should post on social media every day

Ever wondered how often you should post on social media to market your business? In this episode, I dive into the age-old question of posting frequency and consistency. I break down the difference between these two often-confused terms and explain why they're both crucial for your social media strategy.

I share my expert opinion on how often you should be posting and why it matters for your business growth. We'll explore practical tips for creating daily content without burning out, including batching, quick post practices, and using scheduling tools.

I also discuss why showing up every day is important for gathering meaningful data to improve your strategy. Whether you're a stay-at-home mom starting a VA business or an established web designer, I offer tailored examples of how to maintain a consistent online presence.

By the end of this episode, you'll have a clear understanding of how to approach your social media marketing strategy and the confidence to show up consistently for your audience.

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Amber Romero Amber Romero

EP. 025 | How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

In this eye-opening episode, I chat with Kinsey from Authentic AI for Entrepreneurs about leveraging AI tools in business without sacrificing authenticity. We dive into how AI can save entrepreneurs up to 70 hours a month, discuss strategies for maintaining brand voice while using AI, and explore the importance of women embracing these technologies. Kinsey shares insights on overcoming creative roadblocks with AI, finding the right balance between efficiency and quality, and practical tips for getting started with AI in your business. This episode is a must-listen for any entrepreneur looking to work smarter, not harder, in the digital age.

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Amber Romero Amber Romero

EP. 024 | Content Creation Mindset: The 5 things you NEED to remember

Ever feel like you're drowning in content creation for your small business? You're not alone, and it's time to change your perspective.

Content creation can be a daunting task, especially for small business owners trying to juggle multiple responsibilities. As a content strategist with over a decade of experience, I've learned some hard truths that can transform your approach to content creation. In this episode, I share five key mindset shifts that will help you overcome overwhelm, save time, and market your business more effectively.

This episode dives deep into the world of content creation for small businesses. We explore why you shouldn't worry about reusing content, how to approach social media as a game of experimentation, and why perfectionism is holding you back. I also discuss the importance of using tools to streamline your process and explain why platform changes aren't personal - it's just increased competition. These insights will help you create content more efficiently and confidently, allowing you to focus on growing your business.

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Amber Romero Amber Romero

EP. 023 | The 12-Week Marketing Makeover for Your Small Business

Is your small business marketing leaving you feeling drained and defeated? You're not alone. In this eye-opening episode, I'm tackling the all-too-common cycle of marketing burnout and sharing a game-changing 12-week strategy to revitalize your efforts.

Marketing your business doesn't have to feel like a never-ending chore. I've got a plan to help you break free from the burnout cycle and start seeing real results. Over the next 12 weeks, we'll focus on three key areas that will move the needle for your business: targeted and strategic sales campaigns, expanding your reach on new platforms, revamping your email marketing

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Amber Romero Amber Romero

EP. 022 | Two content marketing strategies that Can DOUBLE the amount of content you post

Ever feel like you're drowning in content creation? You're not alone. But what if you could double your output without doubling your effort? In today's fast-paced digital world, content is king. But creating fresh, engaging content for multiple platforms can feel like a never-ending treadmill. This podcast episode dives into two game-changing strategies that can help you work smarter, not harder: content distribution and content repurposing.

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Amber Romero Amber Romero

EP. 020 | How to get DOUBLE the amount of exposure on your long-form video content w/ Jamar Diggs

In this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.

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Amber Romero Amber Romero

EP. 019 | Overwhelmed with content creation? This 3-step process will help get you organized

Feeling overwhelmed by social media content creation? You’re not alone! In this episode, I share my insider tips on organizing your content creation process from start to finish. Learn how to build an efficient tech stack, develop a smooth content workflow, and use scheduling tools to save time and maintain consistency. Whether you’re a small business owner or a seasoned marketer, this episode will transform how you approach content creation.

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Amber Romero Amber Romero

EP. 018 | How I turn ONE YouTube video into 50 pieces of content each week

In this episode, I’ll show you how to transform one piece of content into 50 pieces every week! Discover my step-by-step process, from creating a hero piece of content to repurposing it across various platforms. Learn about the tools and strategies that make this possible and how you can apply them to your own content creation workflow. Whether you’re a beginner or an experienced marketer, these tips will help you create more content with less effort. Tune in to start maximizing your content today!

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Amber Romero Amber Romero

EP. 017 | How to Create Content Pillars for Your Small Business

In this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.

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Amber Romero Amber Romero

EP. 016 | 3 RAGE thoughts about the online business industry

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.

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Amber Romero Amber Romero

EP. 015 | 3 strategies to help you generate more content ideas

In this episode, I will dive into practical and effective strategies for generating endless content ideas for you as a small business owner. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.

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Amber Romero Amber Romero

EP 014 | What I learned after publishing 100 videos on YouTube

In this episode, I’m sharing my journey of creating and posting 100 YouTube videos. We’ll talk about starting simple, learning all about strategy, and getting better at making videos that help you market your small business. Whether you're just curious or you’re also creating content, join me as we laugh about the bumps along the way and celebrate the wins.

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Amber Romero Amber Romero

EP. 013 | How to Develop a Content Strategy for your Small Business in Five Steps

In this episode, I guide you through the foundational elements of creating a content strategy for your small business. I offer practical advice and actionable steps in five key areas: mapping out your goals, identifying your target audience, choosing content types and platforms, building a content system, and determining your brand voice and visuals.

I emphasize the importance of starting with clear business goals, understanding and addressing the specific needs of your ideal customer, strategically selecting content types and platforms, establishing a repeatable content workflow, and creating a unique brand voice and visual identity. The goal is to simplify and demystify the content strategy process, making it accessible and effective for small business owners.

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Amber Romero Amber Romero

EP.012 | I only need 48 content ideas for the entire year...

In this episode, I discuss my unique hero content strategy that enables me to efficiently produce content for my business throughout the year with just 48 core content ideas. While this strategy may not be suitable for every business, it's particularly effective for infopreneurs, course creators, service-based businesses, and digital entrepreneurs.

I get into the concept of content repurposing, inspired by Gary Vee's approach to creating a high volume of content daily. This involves starting with a core piece of longer-form content, such as a YouTube video, which is then repurposed into multiple smaller pieces across various social media platforms.

I also share insights into my quarterly planning sessions and how I strategically map out my core content for the next twelve weeks, ensuring the topics are broad and evergreen. These concepts help me warm up my audience prior to important sales or brand campaigns, ultimately contributing to building brand awareness and hitting my business goals.

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Amber Romero Amber Romero

EP. 011 | Three Ways to Repurpose Your Content and Enhance your Content Creation Strategy

In this episode, we discussed the effective strategy of repurposing existing content to fill up your content calendar. I highlighted three key methods: reposting, reusing, and repurposing.

When it comes to reposting, I emphasized the importance of leveraging evergreen content that remains relevant over time. I recommended identifying top-performing posts through analytics and reposting items like introduction posts or evergreen quote posts.

In terms of reusing content, I outlined how adjustments can be made to original content to ensure relevancy at the time of reposting, stressing the flexibility it offers.

Lastly, I went into the concept of repurposing, detailing how it involves creating new content by using existing content as a foundation. I emphasized its potential rewards and versatility. I provided various examples and practical applications for each method, and encouraged listeners to incorporate these tactics into their content creation processes.

If you're seeking to enhance your content creation workflow, this episode is a must-listen. Now, let's dive in to further explore these valuable concepts.

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Amber Romero Amber Romero

EP. 010 | 5 Posts to Create Content Strategically on Instagram

In this episode, I dive into the diverse types of content that you can post on Instagram and the specific goals associated with each type. I cover the five main post types—Instagram feed posts, carousels, reels, stories, and live videos—and how to effectively use them to market your small business.

I emphasize the importance of a well-rounded Instagram strategy that includes all post types while also playing into your strengths and understanding your audience's content consumption habits.

Throughout the episode, I share valuable insights and tips on how to optimize each post type for engagement, reach, growth, and nurturing relationships with your audience. So, let's dive into the show notes to get a deeper understanding of how to leverage each type of Instagram post to achieve your marketing goals.

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