EP. 025 | How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg



Podcast Summary

In this eye-opening episode, I chat with Kinsey from Authentic AI for Entrepreneurs about leveraging AI tools in business without sacrificing authenticity. We dive into how AI can save entrepreneurs up to 70 hours a month, discuss strategies for maintaining brand voice while using AI, and explore the importance of women embracing these technologies. Kinsey shares insights on overcoming creative roadblocks with AI, finding the right balance between efficiency and quality, and practical tips for getting started with AI in your business. This episode is a must-listen for any entrepreneur looking to work smarter, not harder, in the digital age.



Episode Highlights

  • 01:18 - AI Phenomenon for Small Business Owners

  • 03:43 - Overcoming the AI "scaries"

  • 08:14 - Common AI Mistakes You Are Making

  • 12:28 - How to Use AI Tools for Creative Roadblocks

  • 16:06 - Human First Approach to AI

  • 22:13 - You NEED to use AI as a Woman, here is why:


RESOURCES + TOOLS

Here are some AMAZING AI resources from Kinsey:


The Human Touch in a Digital World: Balancing AI and Authenticity in Business

Are you ready to revolutionize your business with AI? In this game-changing episode, I sit down with Kinsey from Authentic AI for Entrepreneurs to unpack the transformative power of AI in business.

From Skeptic to Believer: The AI Journey

Like many of us, Kinsey admits she was initially skeptical about AI. But a paradigm shift occurred when she realized the potential of these tools to amplify our capabilities rather than replace us. This revelation led her to create Authentic AI for Entrepreneurs, helping business owners harness AI's power without losing their unique voice.

The Time-Saving Magic of AI

One of the most jaw-dropping revelations from our conversation was the sheer amount of time AI tools can save. Kinsey shared that by effectively using AI, entrepreneurs can save up to 3 hours a day, 15 hours a week, and a staggering 70 hours a month. That's like gaining two extra work weeks every month!

Keeping It Real: Authenticity in the Age of AI

But how do we maintain authenticity while leveraging these powerful tools? Kinsey emphasizes the importance of training AI on your brand's unique voice and values. By teaching AI about your brand's mission, vision, and ideal customer, you create a digital assistant that can help with tasks while maintaining your brand's unique flavor.

Overcoming Creative Roadblocks with AI

We've all faced the dreaded writer's block. Kinsey shares how AI can serve as a brainstorming partner, helping to generate ideas, fill in content gaps, and even finish thoughts when you're stuck. The key is to use AI's suggestions as a starting point, always adding your personal touch to the final product.

The Human Touch: Finding the Right Balance

While AI is incredibly powerful, Kinsey stresses that it shouldn't replace the human element entirely. She uses the example of podcast editing - while AI helps with the initial edit, she always listens through every episode herself to ensure quality and authenticity.

Women in AI: Bridging the Gender Gap

One of the most surprising revelations was the gender disparity in AI usage. Men are twice as likely to use AI tools than women, which could have serious implications for the gender income gap and representation in future AI models. Kinsey makes a compelling call to action for women to embrace these tools and shape the future of technology.

Getting Started with AI: Practical Tips

For those feeling inspired to dive into the world of AI, Kinsey offers practical starting points:

  1. Experiment with ChatGPT for content ideas

  2. Try using AI tools for social media captions

  3. Use AI for basic editing tasks

The Future of Entrepreneurship: AI as Your Business Partner

As we look to the future, it's clear that AI will play an increasingly important role in entrepreneurship. Kinsey paints a picture of AI as a tireless business partner, always ready to assist and amplify our efforts. However, she emphasizes that AI is a tool, not a replacement for our expertise. We remain the visionaries, the ones who truly understand our audience on a human level.

This episode is a must-listen for any entrepreneur looking to work smarter, not harder, in the digital age. Are you ready to embrace AI and revolutionize your entrepreneurial journey? The future is here, and it's more exciting – and more human – than ever.

 
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EP. 026 | THIS is the reason why I think you should post on social media every day

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EP. 024 | Content Creation Mindset: The 5 things you NEED to remember