content strategist, CREATOR, and speaker

amber figlow

CONTENT STRATEGY THAT FOCUSES ON creating an ecosystem combining WORKFLOWS + ORGANIZATION

I’ve been doing this shit for over 10 years. The key to consistent and successful content creation for your small business is all in the systems that you build to CREATE content. Period.

I’m your type-a, virgo, saas-loving, content strategist…

I spent too much time watching “How It’s Made” as a child, so I know a thing or two about reverse-engineering this content creation process…

  • Yeah. We need that to stop ASAP. You have a fucking business to run. Spending all your time, each and everyday creating content builds a toxic AF relationship with content creation.

  • My friend, a bit of tough love: your phone notes app is where AMAZING content ideas go to die. Let’s get that shit out of your brain, off your phone, and into a system where you will actually create that piece of content.

  • With a workflow and content ecosystem, you won’t have to stress over finding new content ideas. You will have a strategy in place, telling you what to post, how to create it, and how to repurpose or re-use it.

  • Think again. It’s for EVERY small business owner. We just need to reframe what content batching is and how you approach it. It doesn’t have to be such a big “batch your content for the entire year using this strategy” monster.

I’m amber, and I am a slut for workflows

I HAVE DONE IT ALL.

Pre-med major who switched to business because she hated chemistry and graduated in 3 years. Started in corporate America at 21 on a 60+ revenue-generating marketing team. Had every side hustle throughout my 20s and rarely had a day off. Became the sole marketer for a local clothing boutique and helped them expand. Started freelancing content creation and marketing services and eventually ran a boutique social media agency.

AND NOW? Well, I am just getting started.

MORE ABOUT AMBER

EXPERIENCE
Real Transformation

After hanging out with me, you’ll know will know how to:

  • 01. CREATE STRATEGICALLY

    Content creation shouldn’t just be a “thing” on your to do list. It should be a task in your business that aligns with your goals.

  • 02. BATCH REALISTICALLY

    You can learn to batch content so you aren’t up at midnight stressing that you didn’t post on Instagram today.

  • 03. GET BACK TO BUSINESS

    As important as content creation is, it isn’t your entire business, it’s mine. Learn to be more efficient so you can run your biz.

The Proof Is In The Results

The Proof Is In The Results

TESTIMONIALS

  • "Amber has helped me achieve a worry-free content strategy and implementation... and she is hyper-organized in her software!”

    She has the experience and creativity to not only help me build my audience but also have them engaging consistently with content that rings true to myself and to my business. All her processes are designed to be efficient and quite honestly, fun!

    Kristen Diaz, former client

  • "I feel so much more clear on what I'm posting and WHY, and a lot more confident creating content that actually links to the products I sell."

    Amber's teaching style is so relatable, she gives immediate action to take in an insanely easy-to-use template you can fill out as you go, and helps you figure out how to best serve your particular audience. So excited to keep implementing Amber's strategies.

    Sam LeGassick, course student

  • "Amber is the REAL DEAL!! Amber knows her stuff and was able to give us examples and case studies. "

    I have a group of clients who have been struggling with getting engagement or growth on Instagram, so I booked Amber to speak to them and she gave AMAZING tangible advice. She tailored her workshop to everyone's business, and her answers were much more helpful than the cookie-cutter answers you see online.

    Kelly Klemmensen, speaking event

collaborations

sharing knowledge through content partnerships and speaking events

view my media kit
book me to speak

want to book me to speak?

  • The focus of this presentation is to demonstrate the purpose and functionality of having a batching strategy for small business owners.

  • This presentation focuses on how small business owners can create content that will grow their audience, their influence, and their businesses

  • This presentation focuses on repurposing content in a strategic way so that small business owners can show up in more places without having to put in a ton of extra effort with content creation.

collaborate on content?

  • My primary focus is working with SaaS brands in the content creation and/or social media space

    PREVIOUS WORK: Adobe, Canva, PLANOLY, Later, Descript, and more.

  • When it comes to physical products I ONLY focus on products used in the content creation space (i.e. tripod, microphone, computer or tech accessories)

    PREVIOUS WORK: FlipStik and Amazon

  • I am very selective with the podcasts I am interviewed for, but most often I am featured on podcasts that are centered around social media or small business.

    PREVIOUS FEATURES: Social Media Marketing Podcast, Kiss My Aesthetic, Shine Online Podcast, The Business of Becoming

DOORS OPEN AGAIN IN 2024

Introducing The
content system

A content creation system that I developed as a Type-A, Virgo, retired social media agency owner for the Type-B creative entrepreneurs of the world. So you can take ONE piece of content and turn it into 15+ more. Doors are currently closed, join the waitlist below!

JOIN THE WAITLIST

grab a fucking freebie

airtable content planner template

Start PLANNING and ORGANIZING your content with a system similar to the one I use in my own business that allows me to create 100s of pieces of content a month!

omg, I need this