EP. 022 | Two content marketing strategies that Can DOUBLE the amount of content you post

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Podcast Summary

Ever feel like you're drowning in content creation? You're not alone. But what if you could double your output without doubling your effort? In today's fast-paced digital world, content is king. But creating fresh, engaging content for multiple platforms can feel like a never-ending treadmill. This podcast episode dives into two game-changing strategies that can help you work smarter, not harder: content distribution and content repurposing.

We explore the differences between content distribution and repurposing, and how these strategies can help you maximize your reach without burning out. Learn practical tips, tools, and techniques to streamline your content workflow and make your message resonate across various platforms. Whether you're a solo entrepreneur or part of a growing business, these insights will help you create more impact with less effort.

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Episode Highlights

• 01:01 - Content Distribution

• 06:09 - Content Repurposing

• 10:35 - Which Strategy is Right for You?

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Resources + Tools Mentioned

Want to learn more about content repurposing? Grab The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide

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Content Distribution vs. Repurposing: Maximize Your Reach on Social Media Without Burning Out

I'm excited to dive into a topic that's close to my heart and crucial for any content creator, small business owner, or marketer out there. Today, we're talking about two powerhouse strategies that can revolutionize your content game: content distribution and content repurposing.

As someone who's been in the trenches of content creation, I know first hand how overwhelming it can feel. It seems like there's always another platform to post on, another blog to write, or another video to record. But what if I told you there's a way to create more content without losing your mind? That's exactly what we're going to explore today.

Why Content Distribution and Repurposing Matter

Before we dive into the nitty-gritty, let's talk about why these strategies are so important. In today's digital landscape, your audience is scattered across multiple platforms. They're scrolling through Instagram, watching YouTube videos, listening to podcasts, and reading blogs. To reach them effectively, you need to be where they are.

But here's the catch: creating unique content for each platform is time-consuming and often unsustainable. That's where content distribution and repurposing come in. These strategies allow you to work smarter, not harder, extending the reach and lifespan of your content without burning out.

Content Distribution: Spreading Your Message Far and Wide

Let's start with content distribution. This strategy is all about taking one piece of content and sharing it across multiple platforms. It's like planting seeds in different gardens – you're giving your content more chances to grow and reach new audiences.

What is Content Distribution?

Content distribution is the practice of taking a single piece of content and posting it on multiple platforms. It's a simple yet effective way to extend your content's reach without creating something entirely new.

Examples of Content Distribution

Here are some ways you might use content distribution:

1. Recording a short video for TikTok and sharing it on Instagram Reels and YouTube Shorts

2. Writing a post for Twitter (now X) and sharing the same text on LinkedIn or Threads

3. Sharing the link to your latest blog post across all your social media platforms

Tools for Content Distribution

To make content distribution easier, you can use various tools:

• Automation tools: Repurpose.io, MAKE (formerly Integromat), or Zapier

• Scheduling tools: Later, Planoly, or Buffer

These tools can help you streamline the process, saving you time and ensuring consistency across platforms.

Pros and Cons of Content Distribution

Like any strategy, content distribution has its upsides and downsides:

• Pros: Easy to implement, requires minimal extra skills, enhances content reach, can be done manually if needed

• Cons: may not account for platform-specific nuances, potential for technical issues (like watermarks or audio problems), can feel repetitive to followers who use multiple platforms

Content Repurposing: Adapting Your Message for Maximum Impact

Now, let's talk about my personal favorite: content repurposing. This strategy takes distribution a step further by adapting your content to fit different platforms and formats.

What is Content Repurposing?

Content repurposing involves taking an existing piece of content and manipulating it to fit other platforms based on their specific format, nuances, and culture. It's like transforming a single ingredient into multiple dishes – each tailored to a different taste.

Examples of Content Repurposing

Here's how I use content repurposing in my own workflow: I create a YouTube video and then I strip the audio to create a podcast episode, use the transcript to write blog posts and email newsletters, create short clips for Instagram Reels and TikTok, pulling quotes for Twitter and LinkedIn posts

Or for you it could look like writing a long-form blog post and then creating an infographic summarizing key points, recording a video discussing the main ideas, riting a series of social media posts highlighting different sections

Tools for Content Repurposing

Content repurposing often requires more tools than simple distribution:

• AI tools for transcript analysis and content ideas

• Content management tools like Notion, ClickUp, Asana, Airtable, or X-tiles

• Video and audio editing software

• Design tools for creating visuals

Pros and Cons of Content Repurposing

Repurposing also has its own set of advantages and challenges:

• Pros: widely accepted practice, often leads to higher engagement, meets your audience where they are, allows you to deliver your message in multiple formats

• Cons: requires more time and skills, may need investment in tools or outsourcing, can be overwhelming when you're just starting out

Choosing the Right Strategy for You

Now that we've explored both strategies, you might be wondering which one is right for you. The truth is, it depends on your resources, goals, and current content creation abilities.

For Beginners: Start with Content Distribution

If you're just dipping your toes into the world of multi-platform content, I recommend starting with content distribution. Here's why:

1. It's easier to implement manually

2. It requires less time and skill

3. You can start seeing results quickly

4. It helps you understand how your content performs on different platforms

For Advanced Content Creators: Dive into Repurposing

If you're already comfortable with distribution and want to take your content game to the next level, it's time to explore repurposing. While it takes more effort, the payoffs can be significant:

1. You can create more diverse content

2. It allows you to tailor your message to each platform

3. You can reach audiences who prefer different content formats

4. It maximizes the value of each piece of content you create

The Ideal Scenario: Combining Distribution and Repurposing

In a perfect world, you'd use both strategies. Start by creating a core piece of content, repurpose it for different platforms and formats, and then distribute each of these pieces across relevant channels. This approach gives you the best of both worlds – efficiency and effectiveness.

Practical Tips for Getting Started

Ready to implement these strategies? Here are some tips to help you get started:

1. Start small: If you're currently creating content for one platform, try adapting it for just one other platform to begin with.

2. Use scheduling tools: Save time by planning and scheduling your content in advance. This allows you to batch your work and maintain a consistent presence.

3. Experiment with formats: Try turning a video into a blog post, or vice versa. See what resonates with your audience.

4. Learn platform nuances: Each platform has its own culture and best practices. Take time to understand these differences.

5. Invest in your skills: Whether it's learning basic video editing or improving your writing, developing new skills can significantly enhance your content repurposing abilities.

6. Track your results: Pay attention to how your distributed and repurposed content performs. This will help you refine your strategy over time.

7. Be consistent: Consistency is key in content marketing. Use these strategies to maintain a regular posting schedule across platforms.

8. Don't forget your brand voice: Whether you're distributing or repurposing, make sure your brand voice remains consistent.

Overcoming Common Challenges

As you implement these strategies, you might face some challenges. Here's how to overcome them:

1. Time management: Use tools and batching techniques to make the most of your time.

2. Quality concerns: Remember, it's better to have good content on multiple platforms than perfect content on just one.

3. Platform fatigue: If you're feeling burnt out, take a step back and focus on the platforms that give you the best results.

4. Technical issues: Don't be afraid to ask for help or invest in learning new skills.

The Future of Content: Distribution and Repurposing

As we look to the future, content distribution and repurposing are only going to become more important. With new platforms emerging and audience attention spans shrinking, the ability to efficiently create and share content across multiple channels will be crucial.

By mastering these strategies now, you're setting yourself up for long-term success in the ever-evolving world of content marketing.

Remember, the goal of content distribution and repurposing isn't just to create more content – it's to create more impact. By implementing these strategies, you can reach a wider audience, engage with them in different ways, and ultimately achieve your content marketing goals without burning out.

Whether you choose to focus on distribution, repurposing, or both, you're taking a step towards a more efficient and effective content strategy. So go ahead, give it a try. Your future self (and your audience) will thank you!