EP. 021 | The TikTok content strategy you NEED to show up consistently on this fast moving platform
Podcast Summary
Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.
Episode Highlights
0:49 - Creating an evergreen content idea
3:50 - The 5x1 content creation method
9:22 - Developing your creation workflow
Resources + Tools Mentioned
If you want to dive a bit deeper into content repurposing and making it a key part of your content strategy and workflow, you'll love The Content Repurposing Guide! I am giving you all of my tips, tricks, strategies, and methods that I use in my own business to pump out 50 pieces of content each week - PLUS you get a bonus PDF of 100 different content repurposing ideas!
How to Combine your YouTube and Podcast Strategy to DOUBLE your Reach
Feeling overwhelmed by the idea of creating daily content for TikTok? You're not alone. Whether you're a small business owner or a budding content creator, maintaining a consistent posting schedule can feel like a daunting task. But what if I told you there's a simple strategy that can make TikTok content creation a breeze?
Enter the 5x1 Method. This approach allows you to take one strong content idea and repurpose it into five different posts for the week. Let's dive into how you can master this method and keep your TikTok feed buzzing with fresh content.
Start with One Solid Content Idea
The foundation of the 5x1 Method is a robust content idea that you can stretch across multiple posts. Here's how to generate one that will keep your audience engaged:
Option One: Evergreen Content. Evergreen content is relevant today and will remain relevant six months or a year from now. Think of it like evergreen trees that stay green year-round. This kind of foundational knowledge remains useful over time.
Option Two: Address Pain Points and FAQs. Your content should address common questions or pain points your audience experiences. This approach ensures your content is valuable and directly relevant to their needs. A quick example... think about the questions your clients frequently ask during sales calls or via social media. Use these as inspiration for your content.
Option Three: Leverage Search Engines. If you're struggling to come up with ideas, turn to search engines. Look at the auto-suggestions when you type in keywords related to your niche. For example, if you're a hairstylist specializing in curly hair, search for related terms and see what questions people are asking. This can spark new content ideas.
The 5x1 Method: A Weekly Breakdown
With your evergreen content idea in hand, it's time to apply the 5x1 Method. Here's how you can repurpose that single idea into five unique posts for the week:
On Monday you are going to create a talking head or talking to camera video. Create a short video (30-60 seconds) where you talk directly to the camera about your content idea. This personal touch helps build a connection with your audience. Pro tip: add captions or text overlays to make your video more engaging.
On Tuesday you are going to take the core message from your content idea and jump on a trend. This keeps your content relevant and increases its chances of being seen. You don't have to dance or perform skits. Even a simple lip-sync or on-screen text can work.
On Wednesday you are going to convert your talking head video into a photo carousel. Use the key points you discussed and overlay them on relevant images. Use TikTok's built-in editor to create your carousel. You don't need any fancy tools.
On Thursday you'll create a video (around 7 seconds) using a B-roll clip and overlay it with text from your content idea. This could be a video of you working or a time-lapse of your product creation. Choose a trending or favorite song to add as background music.
On Friday you are going to respond to a comment or question from your earlier posts with a video. This not only engages your audience but also provides valuable information. If you don't have enough comments, look at questions asked on similar videos by competitors and create a response video based on those.
Planning Your Creation Workflow
To consistently apply the 5x1 Method, it's crucial to have a solid content creation workflow. Here’s how you can plan efficiently:
At the beginning of each quarter, sit down and brainstorm 12 content ideas. This way, you have a roadmap for the next three months. Align your content ideas with upcoming promotions, launches, or industry events.
And then each week, outline and loosely script your five posts. This helps you stay organized and ensures you're not scrambling for ideas daily. Batch-create content when possible. Set aside a specific time each week to film, edit, and schedule your posts.
Developing Your Content Strategy for TikTok
The 5x1 Method is a game-changer for TikTok content creation. By leveraging one strong content idea and repurposing it across multiple formats, you can maintain a consistent posting schedule without feeling overwhelmed. This method not only saves time but also maximizes the reach and engagement of your content.