EP. 019 | Overwhelmed with content creation? This 3-step process will help get you organized
Podcast Summary
Feeling overwhelmed by social media content creation? You’re not alone! In this episode, I share my insider tips on organizing your content creation process from start to finish. Learn how to build an efficient tech stack, develop a smooth content workflow, and use scheduling tools to save time and maintain consistency. Whether you’re a small business owner or a seasoned marketer, this episode will transform how you approach content creation.
Episode Highlights
0:48 - Number One: Creating Your Tech Stack
05:04 - Number Two: Developing a Content Workflow
08:19 - Number Three: Using a Scheduling Tool
Resources + Tools Mentioned
Airtable - my preferred content management tool
Asana - my preferred project and task management tool
Later - my preferred social media scheduling tool
Canva - the tool I use to create content
Sony ZV-1 Camera - what I use to record my YouTube content
Yeti Microphone - what I use to record my podcast audio
Guide: How to Organize Your Social Media Content Creation Process
Are you feeling overwhelmed by the endless task of creating and posting social media content? You're not alone!
As a content strategist with over eight decades of experience, I’ve seen it all and tried every tool and technique under the sun. Let’s simplify your content creation process, making it efficient and stress-free.
Building Your Tech Stack
First things first, let’s talk about your tech stack. This is all the technology you’ll use to create content from start to finish. The goal? Keep it simple and stick with the tools you love.
Essential Tech Categories
Photography/Video: Your smartphone is a powerful tool. You can produce high-quality photos and videos with just your phone. If you want to level up, I use a Sony ZV-1 camera for YouTube videos and a Yeti microphone for crisp audio.
Storage: Simplify your storage. Choose between iCloud, Dropbox, or Airtable. I personally store all my content in Airtable and Canva. The key is to pick one and stick with it.
Editing: For video editing, I lean into the native features inside TikTok for quick edits. If I need something more advanced, Descript is my go-to. For photos, Canva works wonders, and for on-the-go edits, Teza is perfect.
Don’t get distracted by every new tool out there. Stick with what works for you. For instance, I’ve been an Airtable fanatic for years, despite the buzz around other tools like Notion or ClickUp. Find what fits your workflow and stay with it.
Developing a Content Workflow
A content workflow is simply the series of steps you take to create and publish a piece of content. Here’s how to develop a smooth and efficient workflow.
Document Every Step: Next time you create content, jot down every single step. This helps you see the full process and identify areas to streamline or outsource.
Task Management: Use a task management tool to keep track of what needs to be done. I use Asana for managing my daily tasks and Airtable for tracking where each piece of content is in the workflow. Asana helps me stay on top of to-dos, while Airtable shows the progress of each content piece.
Organize and Simplify: Once you’ve documented your workflow, look for steps you can simplify or outsource. Automate repetitive tasks and eliminate unnecessary steps. This keeps your process lean and efficient.
Using a Scheduling Tool
Scheduling tools are lifesavers. They allow you to plan and publish content without the daily hassle. Scheduling tools save you time and maintain consistency. They let you see your content calendar at a glance and ensure your posts go live when they should, without you having to think twice.
Here are my go-to scheduling tools:
Later: I use Later to schedule Instagram posts, LinkedIn updates, Pinterest pins, and more. It’s a powerhouse for managing multiple platforms.
Native Features: For YouTube, YouTube Studio is perfect for optimizing, publishing, and scheduling videos. It’s seamless and efficient.
Email and Blog Scheduling: Kajabi handles my newsletters, and Squarespace takes care of my blog posts.
Manual Publishing vs. Automated Scheduling
While you can start by posting manually, as your content creation scales up, you’ll want to automate. This frees up your time and ensures consistent posting. The only things I still post manually are TikToks, Instagram stories, and Instagram threads. Everything else is automated.
Organizing your content creation process is the key to reducing stress and increasing efficiency. Build a simple tech stack, develop a clear content workflow, and use scheduling tools to stay on top of your game.