EP. 015 | 3 strategies to help you generate more content ideas

May 13

Podcast Summary

In this episode, I will dive into practical and effective strategies for generating endless content ideas for you as a small business owner. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.

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Episode Highlights

00:25 Strategy 1: Tapping Into Your Current Audience
05:40 Strategy 2: Leveraging Search Tools for Content Ideas
09:15 Strategy 3: Creating Content in Multiple Formats

3 Strategies to Use in Your Small Business to Never Run Out of Content Ideas

As a small business owner, the demand for fresh, engaging content can be overwhelming. Whether it's social media, blogs, or video marketing, the need for new ideas is constant. Today, I'm diving deep into three strategies that will keep your content flowing and your audience engaged.

Engaging Your Current Audience

The goldmine of content ideas you are looking for might be right under your nose—your existing audience. Interacting with your followers isn't just about building relationships; it's a strategic move to generate tailored content ideas. Here are three ways to tap into this resource:

1. Instagram Polls and Market Research

Utilize simple tools like Instagram polls to ask your audience what they want to see. Make it easy for them to respond by asking specific, relevant questions that invite engagement.

2. FAQs from Sales and Client Calls

Reflect on the questions you frequently encounter on your sales pages or during client interactions. Each question is a potential blog post or video topic that addresses the real concerns of your potential customers.

3. Comments and Community Feedback

Pay close attention to the comments on your social media posts or videos. Often, a single comment can spark an idea for a whole new piece of content. If you're just starting out or have a smaller following, look at larger accounts in your niche and see what their audience is talking about.

Utilizing Search Tools for Fresh Ideas

Search engines and social platforms offer a plethora of tools to help you uncover what your audience is really interested in. Here's how to use these tools effectively:

1. Google’s “People Also Ask” Feature

This feature shows related queries to your search term. These questions can guide the creation of content that answers common searches related to your business.

2. YouTube and Pinterest Predictions

Before you even begin to type in the search bar, these platforms suggest popular searches related to your field. These predictions are a direct insight into what potential customers are curious about.

Repurposing Existing Content Across Different Formats

One of the most efficient ways to maximize your content creation efforts is by repurposing existing content. Some ideas:

Turn a popular blog post into a video, a podcast episode, or an infographic. Each format appeals to different segments of your audience, increasing your reach and engagement.
Update your older content with new information and re-share it. Markets evolve, and so do audience interests. By updating your content, you ensure it remains relevant and valuable.

Never let the fear of running out of content ideas hold you back. By engaging your audience, utilizing search tools, and repurposing content, you can create a sustainable and effective content strategy.

Remember, every interaction and every piece of content is an opportunity to learn more about what your audience needs and how you can serve them better.