EP. 011 | Three Ways to Repurpose Your Content and Enhance your Content Creation Strategy
Podcast Summary
In this episode, we discussed the effective strategy of repurposing existing content to fill up your content calendar. I highlighted three key methods: reposting, reusing, and repurposing.
When it comes to reposting, I emphasized the importance of leveraging evergreen content that remains relevant over time. I recommended identifying top-performing posts through analytics and reposting items like introduction posts or evergreen quote posts.
In terms of reusing content, I outlined how adjustments can be made to original content to ensure relevancy at the time of reposting, stressing the flexibility it offers.
Lastly, I went into the concept of repurposing, detailing how it involves creating new content by using existing content as a foundation. I emphasized its potential rewards and versatility. I provided various examples and practical applications for each method, and encouraged listeners to incorporate these tactics into their content creation processes.
If you're seeking to enhance your content creation workflow, this episode is a must-listen. Now, let's dive in to further explore these valuable concepts.
Episode Highlights
00:00: Introduction to repurposing existing content to fill up your content calendar.
00:54: Reposting strategy, focusing on evergreen content and identifying top-performing posts for reposting.
01:38: Avoiding the use of timely content for reposting.
02:26: Reusing content, the flexibility it offers, and the adjustments that can be made to ensure relevancy.
03:20: The importance of avoiding content that may become dated a few months down the line with reusing.
04:09: Detailed exploration of repurposing, including examples and practical applications for transforming existing content into new pieces.
06:27: Offering the content repurposing guide for further assistance and implementation of the discussed strategies.
resources + tools mentioned
When you repurpose your content strategically, you can save time (duh!), but you can also increase your reach, increase your content creation ROI, reinforce your key messages, attract new customers, improve your content strategy... and SO MUCH MORE!
Inside The Content Repurposing Guide, you get access to 4 video lessons and a PDF download “100 Content Repurposing Ideas”
Maximizing Your Content: The Power of Repurposing for Content Creation
As a small business owner, I understand the challenges that come with filling up a content calendar with new and engaging material. Fortunately, I've discovered the incredible power of repurposing existing content to breathe new life into my content and enhancing my overall content strategy to market my small business online.
Let's get into the three key techniques for repurposing content: reposting, reusing, and repurposing, along with practical examples and insights for each approach.
Reposting: Breathing New Life into Evergreen Content
The first technique, reposting, involves sharing existing content multiple times without significant edits. This approach is particularly effective for evergreen content, which remains relevant over extended periods. When considering what to repost, I recommend revisiting your analytics to identify top-performing posts that have enduring value. Examples of ideal content for reposting include introduction posts and timeless quotes that consistently engage your audience.
However, timely content, such as updates on current affairs or trending topics, should not be reposted. The key is to ensure that the content you choose retains its relevance and longevity for future reposts, enhancing your content calendar's consistency and quality.
Reusing: Revamping Content for Ongoing Relevance
The second technique, reusing, allows for a more flexible approach to content repurposing. It involves modifying and updating existing content to align with the current context. This could involve adjusting outdated advice in an Instagram carousel or incorporating key messaging from a previous TikTok video into a new trend. By reusing content, content creators can adapt their material to remain pertinent and engaging for their audience.
While reusing offers greater flexibility, it's important to avoid content that might quickly become outdated. For instance, memes related to specific events or trends should be skipped, ensuring that the repurposed content maintains its longevity.
Repurposing: Transforming Old Content into New Assets
The most intricate yet rewarding technique is repurposing, which involves creating new content based on existing material. This approach allows for extensive creativity, such as transforming a video from one platform into shorter clips for other platforms or expanding an engaging Instagram carousel into a comprehensive blog post. Repurposing empowers content creators to effectively leverage their existing content across various channels, maximizing its impact and reach.
Personally, I've found great success in repurposing long-form content, such as YouTube videos or podcasts, into shorter clips for platforms like Instagram and LinkedIn. This approach significantly expands the content's utility and ensures that valuable insights reach a broader audience through diverse formats.
Embracing the Repurposing Strategy
Incorporating these content repurposing techniques into your content creation workflow can revolutionize your approach to content management. By strategically implementing the reposting, reusing, and repurposing methods, you can optimize existing content and drive sustained engagement across multiple platforms.
As small business owners, we hold a treasure trove of existing content that can be repurposed to captivate our audience and invigorate our content calendars. Embracing the power of repurposing content enables us to work smarter, not harder, by breathing new life into our material and maximizing its potential across multiple channels.