EP. 002 | Content Predictions for 2024
Podcast Summary
In this episode, Amber predicts three major shifts in content creation for 2024. First, she anticipates a rise in using AI tools to assist in repurposing content, emphasizing the need for a strategic approach. Second, she forecasts a focus on written content as a response to the saturation of short-form video content, highlighting the shift in consumer preferences. Finally, she discusses the fading appeal of gimmicky video tactics, emphasizing the need to provide genuine value to the audience. With these predictions, Amber provides valuable insights for creators to adapt to the evolving content landscape.
Episode Highlights
00:00:38: Content creation prediction number one: Rise in using AI tools for repurposing content
00:01:52: Using AI tools strategically to save time in the repurposing process
00:03:07: Content prediction number two: Focus on written content
00:04:41: Prediction number three: Fading appeal of gimmicky video tactics
00:05:48: Short form video trends losing trust with the audience
Resources + Tools Mentioned
Here are some notable resources and recommendations mentioned:
Grab The Content Planner: my FREE airtable content planner template
Dive in deeper on my YouTube channel
The Future of Content Creation: Trends to Look Out for in 2024
As a small business owner, staying ahead of the latest content and social media trends is crucial for maintaining audience engagement and relevance. In the ever-evolving world of content creation, it's essential to anticipate shifts in audience preferences and adapt strategies accordingly.
So, I have some predictions for content creation in 2024: exploring the rise of AI tools, the resurgence of written content, and the transition away from gimmicky video tactics. Let's take a closer look at these trends shaping the future of content creation.
Rise of AI Tools for Repurposing Content
In recent years, the utilization of AI tools like Chat GPT has gained traction in content creation. These tools have been used to generate ideas, facilitate content ideation, and provide a basis for creating diverse pieces of content. However, a shift is anticipated in the way AI tools are employed. Rather than solely relying on them for content generation, there's a prediction of a rise in using AI tools to repurpose existing content.
The human element in content creation remains invaluable. While AI tools can assist in streamlining processes and saving time, they are not yet advanced enough to replicate the creativity and depth of human-generated content.
Content creators, particularly small business owners, are encouraged to strategically integrate AI tools into their workflow by providing them with inputs derived from their own authentic content, such as videos, podcasts, blogs, or newsletters. This approach enables AI tools to assist in repurposing content across platforms, serving as a time-saving mechanism while preserving the unique voice and perspective of the creator.
P.S. This blog post is the perfect example of this! I personally use AI to help me repurpose long-form content into new formats. But ALWAYS read through and edit the piece of content before hitting publish!
Resurgence of Written Content
Amid the trend of consuming short-form video content, there is an emerging shift towards written content. This cyclical pattern in content consumption highlights the need to connect with audiences through written formats. As the saturation of short-form video content grows, individuals are showing a renewed interest in consuming content in a more contemplative manner.
Threads, longer-written articles on LinkedIn, and text-heavy Instagram carousels are gaining traction, indicating a growing preference for written narratives and in-depth information.
This presents an opportunity for content creators to engage their audience through compelling storytelling and thought-provoking written pieces, catering to the desire for meaningful content that transcends the limitations of short video formats.
Transition Away from Gimmicky Video Tactics
The landscape of video content is evolving, and with it, the effectiveness of certain video tactics is undergoing a shift. Gimmicky video tactics, characterized by attention-grabbing hooks and incomplete information designed to prompt further engagement, are projected to diminish in effectiveness. While these tactics may have previously contributed to increased watch time and algorithmic favorability, audiences are increasingly disillusioned with such approaches.
Content creators are encouraged to pivot towards delivering genuine value to their audience without resorting to manipulative tactics. Instead of employing strategies that prompt repeated viewing through partial information, creators can opt for creating comprehensive video series or providing complete information within individual videos.
Moreover, ensuring transparency and delivering on the promises made in video hooks can foster trust and sustained audience engagement, ultimately aligning with the evolving preferences of content consumers.
What do you think of my trend predictions??
The landscape of content creation is dynamic, and creators must remain attuned to emerging trends and shifting audience preferences. With the anticipated rise of AI tools for repurposing content, a reinvigoration of written content, and the transition away from gimmicky video tactics, 2024 holds promises and challenges for content creators. By embracing these predictions and proactively adapting content creation strategies, creators can effectively navigate the evolving landscape and foster meaningful connections with their audience.